Thanks to all who participated in the poll. Since starting with the February issue, a number of readers have approached us wondering why we didn't carry commercial advertising. When potential advertisers began contacting us for our rates and policies, we realized we needed to be able to supply statistics about our readership -- hence the poll.

The poll was not scientifically conducted, but we did discard obvious duplicate responses and a few that were not completely processed by the CGI script. We stopped when we received 100 "legitimate" responses. Here are the results:

We know how many "hits" we get; how many are repeat visitors?
The Question: In a two month period (one "issue"), how many times are you likely to visit this magazine?	Only once	14
	2 to 5 times	55
	6 or more times	31
Would our readers view advertising as a valuable resource?
The Question: Would you be likely to visit more often if we carried selected advertisements?	Probably more often	64
	Don't care one way or another	35
	Probably less often	1
Would our readers like to be able to buy products online?
The Question: Would being able to order products online be valuable to you?	Very valuable	54
	Somewhat valuable	34
	Not valuable	12
Are Volvo specialty suppliers already reaching our readers?
The Question: Do you currently receive any print magazines containing ads for small Volvo specialty suppliers?	Yes	49
	No	49
	Did not answer	2
What is currently the primary source of Volvo parts for our readers?
The Question: What is your main source of Volvo parts? (Check only one)	Don't buy parts	3
	Volvo dealer	20
	Local parts store	8
	Large after-market, e.g.: IPD	24
	Small specialty suppliers	29
	Salvage yards	16
What are the secondary sources of Volvo parts for our readers?
The Question: What are your other parts sources? (Check all that apply) Answers are not percentages	None	3
	Volvo dealer	36
	Local parts store	27
	Large after-market, e.g.: IPD	40
	Small specialty suppliers	26
	Salvage yards	37
	Did not answer	7
What models of Volvo do our readers own...
The Question: What Volvos do you currently own? (check all that apply) Answers are not percentages	No Volvos	2
	444/544 Series	23
	120/130/220 Series	35
	1800S/E/ES Series	27
	140/164 Series	13
	200 Series	39
	700/900 Series	11
	850 Series	8
	C70/S70/V70 Series	0
	Did not answer	1
...and how many?
Of respondents to the above question who currently own Volvos, the number that own: Answers are not percentages	One	62
	Two	22
	Three	9
	Four	2
	Five	3
What geographical territory would advertising in this magazine cover?
The Question: Where in the world are you?	North America	82
	South America	1
	Europe	13
	Australia	4

We will use the data collected to approach potential advertisers who carry the sort of products you would like to find. Thanks again to all!